Websites that get more business for Your business
Not just an online brochure
- Free 30-min call
- Risk-free website preview
Get a Website That Sells Your Business For You
More leads, calls & booked jobs.
What we do
Everything your local business needs to get found and get hired.
Most Melbourne agencies sell pieces. We deliver the full system — website, search, map, and reputation — working together to fill your calendar.
Web Design & Development
Lead-magnet websites engineered to convert visitors into calls and quotes — fast, mobile-first, and built around your service area.
Local SEO
Rank for the searches that actually pay — "plumber near me", "emergency electrician", and every money keyword in your city.
Google Business Profile
Full GBP optimization, weekly posts, and Q&A management so you dominate the Map Pack and outshine every competitor in town.
AI Automation
From automated review requests to smart follow-ups and workflow triggers — AI handles the busywork so you can focus on the jobs that pay.
30-minute call. No pitch. You keep the plan either way.
Our risk-free website process
See your website before you pay for it.
Most agencies ask for a deposit before you know what you're getting. We do it differently: we build the first draft upfront, show you the website, then move forward only if you're happy with it.
The usual agency way
- Pay a deposit and hope they built a half decent website
- Cheap, overcrowded Server that slows your site down
- Get stuck with a "good looking" website that's actually costing you money
- Pay extra for basic local SEO setup
The Tradecraft way
- We build your first website draft before asking for a deposit
- We only move forward only if you’re happy with the draft — 100% guaranteed
- SEO optimised Google Business Profile Audit + Setup included (For a short time)
- Lightning-fast website hosted on premium, Enterprise-grade servers
No deposit upfront • See the draft first • Move forward only if you're happy
Why us
Why most websites don't bring you jobs.
Most agencies think like designers and focus on making things look good. The truth: a good-looking website doesn't get you calls — a strategically built one does.
Why Tradecraft is different
We don't come from a design-first background. We come from sales and marketing.
That means every website we build is engineered to do one thing: turn visitors into calls, quotes, and booked jobs.
Every page we build is engineered to:
Drive Action
We guide your visitors step-by-step using proven sales psychology — so they call, book, or request a quote.
Build Instant Trust
We position your business as the obvious choice with reviews, proof, guarantees, and authority signals.
Pre-Sell Your Service
By the time they contact you, they're already convinced — less price shopping, higher-quality leads, easier closes.
The reality most business owners miss
It doesn't matter how good your work is.
The businesses winning the best jobs aren't always the best — they're the ones who know how to present themselves properly online.
That's what we do for you. We turn your website into your best salesperson — working 24/7 to bring you more of the right jobs.
Why Tradecraft
Six reasons local pros stay once they hire us.
Built for trades, not tech bros
We've worked with plumbers, roofers, HVAC, electricians, landscapers — we speak your language and design for your customer.
Tracked to the booked job
Every call, form, and chat is logged so you see real ROI — not vanity metrics like "impressions".
A real human on speed-dial
No ticket queues. Text or call your dedicated strategist directly when something needs to change.
No long contracts
Month-to-month after onboarding. We earn your business every 30 days or you walk — fair's fair.
Live in 14 days
From kickoff to launched site, optimized GBP, and review system running — typically two weeks, not two quarters.
Done-for-you, end to end
Copy, design, dev, SEO, GBP, reviews — one team, one invoice, one accountable partner.
Limited to 8 new clients per month — 4 spots left.
How it works
How It Works (Risk-Free)
We build your website first. You only move forward if you're happy with it.
Step 01
We Audit Your Business & Find What's Losing You Leads
We analyse your current website — or your socials if you don't have one — and identify exactly where you're missing out on calls, quotes, and jobs.
- Website or social audit
- Competitor & local market analysis
- Conversion-focused structure plan
Website or social audit
Step 02
We Build Your Website First (No Upfront Payment)
We design and build your website upfront so you can see exactly what you're getting — before committing to anything.
- Fully designed website draft
- Mobile + speed optimised
- Built to generate calls & enquiries
Fully designed website draft
Step 03
You Approve — Or You Don't Pay
You review the full website. If you're happy, we move forward. If not, you walk away — no payment required.
- 100% satisfaction guarantee
- No pressure, no lock-in
- Zero risk to you
100% satisfaction guarantee
Step 04
We Launch on a Fast, Enterprise-Grade Server
Once approved, we deploy your website on high-performance infrastructure — built for speed, reliability, and conversions.
- Lightning-fast load speeds
- Secure, reliable hosting
- Not a slow shared server with 20+ sites
Lightning-fast load speeds
About Tradecraft Sales
We grew up around jobsites, not boardrooms.
Tradecraft Sales was started by people who watched skilled tradespeople — some in our own families — do brilliant work and still struggle to keep the phone ringing. The internet had quietly moved the goalposts and nobody told them.
So we built the agency we wished they'd had: one team that handles the website, the search rankings, the Google profile, and the reviews — all under one roof, all priced fairly, all tracked to the only metric that matters: booked jobs.
We don't take on every client. We work with local service businesses we genuinely believe we can grow. If that's you, let's talk.
local service businesses
trust Tradecraft to grow.
What clients say
Don't take our word for it.
"Within 60 days my phone wouldn't stop. I had to hire two more techs. Best money I've ever spent on marketing — and I've wasted plenty."
Marcus D.
Owner, Desert Air HVAC — Phoenix, AZ
"Other agencies sent reports. Tradecraft sent jobs. We're booked seven weeks out and our Google rating is the highest in our city."
Jenna R.
Co-founder, Summit Roofing — Atlanta, GA
"Straightforward, no fluff, no long contract. They built it, ranked it, and kept improving it. I refer them to every contractor I meet."
Tom B.
Master Plumber, Mile-High Plumbing — Denver, CO
FAQ
Questions, answered.
Still have a question?
Get a straight answer on a free 30-minute call — no sales pitch.
Book your strategy session →Get my Free Website Preview
Let's see how much cash you're leaving on the table.
Tell us a bit about your business. We'll come back to schedule your free audit and growth plan.
- 30-minute call, zero obligation
- Honest audit of your site, GBP & reviews
- Custom growth plan you keep — even if you don't hire us